Organizational Credibility & Reputation Strategy Consulting

Reputation is not created through messaging alone, it is built through leadership decisions, organizational culture, and how values are enacted in practice.

I work with boards, executive teams, and senior leaders to strengthen organizational credibility by aligning strategy, governance, and internal decision-making with external commitments. This consulting focuses on the upstream conditions that shape reputation, helping organizations anticipate and navigate reputational risk while building durable trust with stakeholders.

This work supports organizations to:

  • Clarify values and translate them into strategic and operational decisions

  • Identify and address reputational risk rooted in internal systems and culture

  • Align leadership behavior, governance, and communications

  • Engage stakeholders in ways that build legitimacy and trust

  • Navigate complexity around inclusion, equity, accountability, and change

This offering is particularly relevant for organizations experiencing growth, transition, public scrutiny, or internal misalignment, ie. moments when credibility and reputation are most at stake.

This work is tailored to each organization, but often includes the following areas:

Discovery & Credibility Assessment

  • Clarifying stated values, commitments, and public positioning

  • Assessing alignment between internal practices and external narratives

  • Identifying credibility gaps and reputational risk rooted in systems, culture, or governance

  • Surfacing misalignments across leadership, staff, and stakeholders

  • Mapping power dynamics that influence credibility and trust

Reputation & Risk Strategy

  • Advising leaders on reputation strategy grounded in organizational reality

  • Anticipating reputational risk before it becomes public or escalated

  • Supporting values-based decision-making in high-stakes or visible moments

  • Strengthening governance and accountability structures

  • Aligning strategy, operations, and communications

Leadership & Executive Coaching

  • Coaching senior leaders on credibility, presence, and impact

  • Supporting leaders to navigate intent–impact gaps

  • Strengthening decision-making in complex, values-driven environments

  • Building leadership alignment during moments of transition or scrutiny

  • Supporting leaders to hold accountability with clarity and care

Stakeholder Engagement & Trust-Building

  • Designing stakeholder engagement processes that build legitimacy

  • Facilitating dialogue across difference, power, and conflict

  • Supporting organizations to listen, respond, and adapt with integrity

  • Strengthening relationships with internal and external stakeholders

  • Translating stakeholder input into strategic action

Values-to-Practice Alignment

  • Translating values, DEI/IDEA commitments, and public statements into action

  • Supporting organizations to operationalize equity and accountability

  • Aligning policies, practices, and leadership behaviors with stated commitments

  • Addressing credibility risks related to inclusion, culture, or power

  • Supporting organizational learning and change

Restorative Repair & Trust Recovery

  • Supporting organizations in moments of rupture, harm, or loss of trust

  • Designing and facilitating restorative or repair-oriented processes

  • Advising leaders on accountability, repair, and next steps

  • Helping organizations learn from missteps and rebuild credibility

  • Supporting healing while maintaining strategic clarity

High-Stakes Facilitation & Decision Support

  • Designing and facilitating high-stakes leadership and board conversations

  • Supporting groups to surface misalignment and reach clarity

  • Holding complex conversations with care, structure, and accountability

  • Supporting decision-making under pressure or public visibility

  • Translating dialogue into clear next steps

Piqued your interest? Let’s connect!

  • I want to thank Britt Lee of Transformation Strategies, who has been a steady guide through a hard season. Britt has invested deeply in my leadership through coaching and support, while also working alongside our team to design and strengthen organizational systems that serve both our mission and the moment we’re in.

    Sav Crewe, Chief of Staff, Appalachian Community Fund